Design often gets overlooked by bloggers.
Sometimes it’s tempting to think that we just need to focus on good content and the rest will take care of itself.
Well, that’s not really true.
In fact, your blog’s design, look and feel play a huge role in how people interact with your written stuff. If your blog is ugly or out of date you might find that people don’t actually read what you’ve written, no matter how amazing it is.
Here are a few quick ways you can improve the look of your blog today.
Why improve the look of your blog?
As mentioned above, your blog’s design is the container through which people engage with your content.
All over your blog there are design elements that could be causing people to bounce before they even get a chance to read what you’ve written.
And that is a huge shame.
What this means is that your blog design can really influence your conversion rate.
Whether you’re trying to get more subscribers, sales or shares – it all depends on a healthy combination of content strategy and design. And it doesn’t always take massive changes to get massive results.
How to improve your blog’s design today
Today I’d like to go over a few design elements that really affect the way people use and perceive your blog.
Most of these are simple changes that you can implement without the help of a developer or going to the extreme of changing themes – although sometimes that will be necessary.
1. Increase white space to decrease clutter
When I redesigned Blog Tyrant I really wanted to make sure there was a focus on the content. That meant removing a lot of distractions and things that clutter the place up.
The main result from this experiment was that I now have greater control over how new readers flow around the site. In a sense, I’ve removed a lot of the options that were available in the sidebar and menus so that people stay on content that I want them to read or head towards a subscription option.
For example, on my subscription page I even removed the main menu and sidebar and just focus on telling a story and getting people to subscribe to the site. This has lead to a subscription rate of around 25%.