The industry of arts and crafts is enormous, raking in 14 billion dollars annually for the United States economy. This also means arts, crafts, and hobby magazines are widely read by enthusiasts. The popular arts and crafts magazines distribute between 150,000 and 175,000 copies per new issue. Their websites also funnel in many thousands of readers and enthusiasts daily.
Next time you go to the newsstand at your local bookstore, you can see a kaleidoscope of slick, shiny magazine covers glaring back at you with the latest DIY arts and crafts projects. People are always looking for great tips and ideas to use for their hobby or to start and grow their own crafts business.
If you wish to write for arts and crafts magazines, here are some great topics to pitch to an editor:
1. Arts and Crafts Business
Arts and crafts is a billion-dollar industry. You may want to teach your readers how to start a crafts business or how to sell their crafts at the local flea market or crafts show. Write about the best crafts to sell, how to set up shop (e.g., website), sources of funds, shows, and marketing strategies. Because many arts and crafts businesses generate 52% of their revenue from crafts fairs, editors are always seeking articles related to crafts shows, festivals and exhibitions.
Scrapbooking is the most popular among all craft types. This creative activity is now the third most popular craft in the United States. There’s even a National Scrapbooking Day every first Saturday of May to quench the insatiable interests of scrapbookers. You can write instructional articles about scrapbooking, materials that the aspiring scrapbooker needs, how to create a productive scrapbooking area, scrapbooking tips, how to make greeting cards, layouts, and how to start digital scrapbooking projects.
3. Kid’s Crafts
Many studies show that creative thinking is critical for kids to develop as students and thinkers. In the U.S. creativity scores are declining, and schools are cutting out arts and crafts programs. Parents are more likely to invite their children into their arts and crafts projects to keep them busy and develop their creativity.
Editors are always looking for fun crafts for kids, how to keep kids safe in a crafts room, how to create a crafts room, and how to develop exciting projects that inspire kids’ creativity. Besides pitching articles to arts and crafts magazines, you can also tap into kids magazines, like Highlights Kids magazine which pays $150 + per article on subjects such as arts and crafts.
4. Needle Arts
Just how huge is needle arts? You will find many magazines dedicated to sewing, crocheting, stitching, and embroidery, to name a few. Other popular topics are TV shows and needle art techniques. The so called “needle artist,” as a group, spends about $1.15 billion annually on supplies, patterns, and educational material in the United States.
Painting still remains a good stress therapy, even for the children. Topics include kid paintings, pottery, galleries, coloring, drawing, painting courses, at-home painting projects, painting crafts for adults, and types of painting.
6. Holiday Crafts
People are obsessed with DIYs these days, and many opt to create their own decors than buy them. Thus, topics such as holiday craft supplies, blogs, crafting for kids, cheap holiday crafts, holiday presents, and easy crafts are very popular.
Marie Clapper, President of Clapper Communications, said, “There’s definitely a seasonality to crafts—and it is Christmas time. The busiest period for crafts is from the time the kids go back to school until Christmas. Our people are gardeners in the warm weather and when it gets colder, they turn to crafts and making gifts. I think Halloween is the second biggest time. Crafts and making decorations are offsetting the fact that there’s less trick-or-treating.”
7. Art and Crafts Supplies
Hundreds of crafters spend thousands of dollars a year for crafts supplies only. In the United States, more than 57% spend approx. $1,000 annually on arts and crafts supplies. About 22% spend more $2,000 annually; and 6% spend less than $250 annually.
Approx. 59% of this is spent on art supplies (paints, drawing materials, tools, supports, equipment, framing, magazines etc); 9% is spent on non-traditional supplies (fiber, art fabric, beads, wire, ceramics, art glass etc); 25% is spent on classes and workshops; and 7% is spent on other (supplies, studio, travel etc). Editors always seek articles on how to buy wholesale craft supplies, how to spend less, the best supplies to buy, and how to organize supplies.
8. Home Improvement
We all love to take care of our home and make it our space. Hence, home improvement shows, space-saving tips, home depots, interior designs, landscaping, needlework, and improvement stores both online and offline should be a huge hit among readers. You can also feature celebrities and their homes.
The United States is in a DIY fever, evident by the growth of more TV shows, blogs, websites, and stores that focus on, well, DIY. As a writer, you can talk about DIY injuries, DIY stores, practical tips, ideas, organic DIY, DIY of the day, and top DIY lists.
10. Crafting Techniques
One of the main reasons why artists buy arts and crafts magazines is to hone their skills, perhaps for personal satisfaction or for business. New crafting techniques come about regularly, as technologies and techniques fuse together. In addition to talking about new techniques, you can write about crafting schools, courses, and tutorials.
Who’s Your Audience?
As expected, the majority of arts and crafts magazine readers are female, especially moms, from 45 to 65+ years old. These magazines also attract young adults who are enthusiasts and “artsy.” Crafters’ average income is about $51,000. A typical crafter completes about 43 arts and crafts projects each year.